TikTok Expands Video Lengths To Ten Minutes

           Tik Tok announced earlier today that it is increasing the video lengths to ten minutes. The social media video platform hopes to compete with the likes of You-Tube by allocating more time for creators to upload content. It also hopes to gain a broader audience, especially from older adults who enjoy the content on You-Tube. Expanding the video lengths also leaves room for more advertisements which in turn means more revenue.

            Tik Tok is not the only social media platform who has recently made changes in order to attract more viewers. Facebook and Instagram have introduced short videos on it’s platform and there has been an increasing amount of You-Tube creators uploading video shorts all in hopes of competing with the Tik Tok giant.

            There is no doubt that allocating more video time allows for more interesting content. Just this week alone the world got to watch the devastating effects of Russia invading Ukraine as young influencers took to TikTok to give us all a window seat. Millions watched as the citizens of Ukraine took cover in underground subways huddled together while the Russian Army passed above them.

            The new changes will take place over the next few weeks Tik Tok announced. Users will likely be notified through the app when the feature becomes available.